The Framework That Prevents Costly Expansion Mistakes

$1999 USD

The vast majority of international expansion efforts fail.

Most companies choose international markets using the wrong criteria.

Only to waste millions finding out they were wrong.  

The MARACA Model gives you a systematic, data-driven way to de-risk your international expansion investments.

This course will teach you to:

- Evaluate markets across 3 critical dimensions

- Identify barriers BEFORE you invest

- Choose markets you can actually win

- Recognize the patterns that lead to failure

- Apply a systematic approach to increase your likelihood of WINNING market share

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This course is created and taught by Nataly Kelly, Former VP International Strategy at HubSpot, a 4-time CXO and international expansion expert

Based on the MARACA model, featured in Harvard Business Review articles and webinars, used by investors and executives globally

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What You Get:

- 3+ hours of self-paced expert video training on how to use the complete MARACA framework (designed in quick, concise modules for busy founders, entrepreneurs, investors, and executives)

- Implementation templates (scorecards, roadmap, business case) that you can use to quickly put what you learn into action

- A free signed copy of the book, TAKE YOUR COMPANY GLOBAL, filled with additional lessons to help you achieve global success for your business

- An optional 45-minute consultation call with Nataly after you complete the course, to get answers to questions relevant to your business needs and goals